Becoming An Escort, Part 3

Assuming you have your photos and texts ready, now you need to come up with an advertising strategy.

What kind of money will you be starting with? This matters a lot because you need money for a cell phone, and for advertising. Print advertising is usually the most expensive, especially if a photo is going to be used. Many potential clients use local escort ads in print, and will most probably get you clients faster than with internet ads. This is based on my experience, but the world is changing fast so perhaps now internet is faster than print. Please note that there is a lot less people on the internet than you think (we who practically live on the net think everyone else is too!) Most potential local clients are part of a group of men who frequent regularly sex workers, and they usually do not like to leave any electronic trail on their computer, or just basically not technological.

That said, select a picture for your ad. Include your face if you can, because cut-off heads are not attractive. I understand the need for discretion, but that is a decision you need to make for yourself.

Select a name for yourself. I recommend using your own name, because if and when you decide to tell a long term client your real name (somewhere down the line), it has a negative effect on the working relationship. That is also your choice. Being yourself with clients has a lot of advantages over the long run, such as freely sharing personal stories and increasing intimacy without worrying that you will blow your cover. Clients can sense deception, since they are often deceived by escorts lying about price, physical description, you name it. A lying escort doesn't keep clients for long, and usually has a hard time keeping his lies straight.

Look at as many escort ads in different local publications as possible. The ones which has a lot of male escort ads should be considered first. I know that there will be a lot of competition should you place an ad along side the other escorts, but consider the situation from a client's perspective. A client will have most likely studied the current list of ads and has been watching the same section in the publication for a long time, years even. He knows all the ads already, and only looks for changes now. Your new ad will catch his attention, and you need to change the ad often to continue to catch his attention. Catch his eye with a good picture, and engage his mind with well written text. Be different. A string of physical statistics really is boring, because it doesn't describe anything important.

 

Getting an ad together takes time, and will probably get easier with time. The longer you spend studying and creating a good ad, the better you get at targeting the right group of men you would consider to be your ideal clients.

More on this in the next post.